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Netflix has mobile games, but no one is playing them

Imagine that, Netflix is struggling to promote its mobile games to players.
netflix logo with stranger things mobile game in background
Credit: MobileBytesGG

In case you missed it, Netflix has been pushing into gaming over the past couple of years. Stranger Things games have been the company’s focus, but as it turns out, no one is actually playing them.

A new report from CNBC points to an engaged userbase that would prefer to watch content instead of play it. But is this really all that surprising?

“One of the many advantages to Netflix in pursuing the strategy is the ability to drive engagement beyond when the show first comes out on the platform,” D.A Davidson senior analyst Tom Forte said.

Netflix does a terrible job of promoting 99% of its original content. It isn’t surprising that its lack of promotion has led to 99% of its subscriber base never trying out any of its mobile games.

According to the report from Apptopia (via CNBC), Netflix mobile games have been downloaded 23.3 million times globally. Additionally, these games have an average of 1.7 million people engaged daily.

Netflix is holding firm, however. The company still plans on upping its video game catalog to 50 games by the end of 2022.


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