It’s no secret that mobile gaming is more popular than ever, and now Microsoft wants in on the action with a new Xbox mobile gaming store.
Revealed in new documentation regarding the Activision Blizzard acquisition, Microsoft has laid out detailed plans regarding the acquisition and what it means for Xbox and Microsoft.
In the plans, it notes that part of the acquisition would be used to push into the mobile space, “attracting gamers to a new Xbox Mobile Platform.”
Both the company’s Activision Blizzard and King acquisitions will help lead the charge into the mobile space.
For those keeping track, Microsoft’s recent acquisitions mean games like Call of Duty: Mobile and Candy Crush Saga are under its umbrella.
Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform. Shifting consumers away from the Google Play Store and App Store on mobile devices will, however, require a major shift in consumer behavior.Microsoft
This isn’t the first time we’ve heard of Microsoft’s “next-generation” store plans. But, at the time, it wasn’t clear that it would be a mobile-forward push.
There are two big questions here: Will Microsoft’s focus be on cloud gaming? And if so, what will that mean for iOS?
Apple has strict rules regarding game streaming, and unless regulations change, we don’t see Apple backing down.